What does it actually take to prepare for a capital campaign? Karen Zelden, founder of Big Bold Fundraising, breaks down how nonprofits can determine whether they are ready, get clear on the “why,” define roles and responsibilities, and build momentum before going public. She also explains how board members can contribute without necessarily making the ask, why realistic goals matter, and how keeping the campaign simple can help avoid some of the most common mistakes.
Timestamps:
(00:00) Introducing Karen Zelden, Founder of Big Bold Fundraising
(02:30) What is a capital campaign and when should a nonprofit start one?
(03:30) How does an organization know it’s ready for a capital campaign?
(08:30) Case for Support
(12:10) When should the board get involved in the capital campaign?
(14:10) What is a ‘quiet phase?’
(19:30) Board’s role throughout the campaign
(27:30) Who is the lead person on a capital campaign?
(30:25) Biggest mistakes
(37:30) What is Big Bold Fundraising?
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